In recent months, major media companies like CBS, Universal Music, Lionsgate and Electronic Arts have ceased to require the removal of pirated YouTube videos and decided to use them as advertising media, the New York Times.
Under pressure from the company last fall, YouTube started using technology to Video ID, which allows copyright owners to detect illegal material on the site. Initially it was assumed that media companies would simply require the removal of such materials, but there was an alternative solution that provides profit opportunities for YouTube, as well as for owners.
For example, if a user posted a YouTube video, owned by Universal Music Group, and attracts a lot of video viewers, the user receives a notification from YouTube administration that allowed the owner does not remove the video from the site and that the movie now has a real message and information about .
Curt Marvis, a representative of Lionsgate Entertainment, said the company is not going to tolerate the illegal use of its intellectual property, however, management believes that the majority of people who publish videos on YouTube, do not try to make them. In fact, profits from advertising will be distributed solely between YouTube and the owners of the original material.
Representatives of YouTube said they were surprised by such a great interest holders in the advertising potential of using illegal videos. David King, product manager at YouTube, said that 90% of the spots detected with the help of technology Video ID, is now being used as advertising media.
YouTube is trying to offer a version of the other owners, but the latter seems to have taken a wait. If the experiment will be profitable, maybe they will follow the lead of companies are already included in it.
net. compulenta. ru.
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