Making websites that make money.

However, this interlude. It also will focus on the site, which makes a profit the fact of its existence, and not because it filled up to the ears of the links. In order not to consider the hypothetical examples, we consider a real off-line businesses, earn from online.

Myth 1. The site should be beautiful.

delirium. The site should be simple and functional. Beauty is important in another location. Come - poohat - oh what bitching saytcheg. Here the beauty needs. Image, the peasants in the bath boasts. But to cap sales in split-screen, the beauty at the expense of intelligibility - are harmful and useless. The buyer wants to do everything in polklika. In this regard, clear and understandable to the popularity of the site Softkey. ru. There's even a sign for the purchase is not necessary - all fast, clear, without much fuss.

If you analyze the traffic to your corporate website, we are surprised to find that the second most popular (after primary ) Home - Services, and the third - Contact Us. Take a look at your site and answer yourself - and convenient whether you go with one click in each of these sections, regardless of what page you 're. Is it convenient to find a phone, clear a written text? .

Not more than three weeks I spent counseling clients. He has a website. But there is no sales. Why not? . 2) The menu on this site is, but disguised as a design element and not exciting to put on a mouse. T. e. the site is, but nowhere to push. Although the site is quite nice.

Another of the most common mistakes - a man somewhere heard that taxis and content to the site scored a book, turning it into a satellite. :) Using this site once it becomes difficult - sometimes even more information is masked such an important part of the site, as the price and contacts - looking, as it turns out - this is one of the sub- sections. What kind of calls may be involved in this case!.

I am for the content. But only when it is: in the subject, the measure does not prevent, is unique. So brutally suppress any attempt to make a site for sale in the library kopipasta. It makes no sense. I want more targeted visitors - or write yourself, or rivet satellites for your site.

Take a good look at your homepage and compare it with patterns on the monster (templatemonsters. com). And one can see that you have a problem. :) This is one of the most common problems in building a website -. ' problem of the home page '. Home - a page from which the site begins. I bent, wildebeest, and will bend a line - let the person on the home page to quickly jump to the desired section. Do not write letters to welcome you as you fucking happy to see him. It is better to hang a few brief announcements megarazdelov (to know ). On the left (in the menu, or where it is there for you) zabubente large print telephone number (not search). Simplify the life of the people - the customers are always so little time.

Mif2. Ascetic bad websites selling.

Gyg. It is a cruel myth. Many people believe in it. Poor stupid to sell govnosayty content. Poor selling sites, where the sale starts on the second click.

There is an online business called ' porn '. I advise you to read the articles on the master or other forums, adult masters. These are people who perfectly mastered the technique of selling online. So, there they rule ' third clique ' - m. e. sale takes place on the third or fifth click on the site. But it begins on the first! .

Many of those to whom I was explaining, snorting ' Oh, the porn has its own laws '. delirium. Sales - a technique. And the subject of sales - equipment modifier. Try to build a website like this: a beautiful banner ( picture) - a clever article - contact us. picture. draws. , article. charms. and contacts. implement.

Improve the usability of the site. Here's one learned from a friend 's blog, it is better to click on the context, appearing after articles. But I better click on the context, which stands at the beginning of. IMHO, all depends on the task. If - just clicked that, then fill to the site govnokontent, and the context set in the upper part. When that clicked on a given topic, a good article, forcing him into a clique, then the context.

Now let's try to bring all the words of a handful of. The site made ​​for off- sales services ( as well, and online ) should be clear and easy to operate. It should be well and quickly loaded. It should meet the expectations (to be relevant not only a search engine ). The design must not interfere with or distract.

What other fishechki can be implemented on the site? . I am so small. corporate blog. and add news. Not as active as here, but suffice to meet the corporate status of a living site. However, recently a little rusty.

Two of my friends. lead guestbook. For them it is the simplest version of the interactive. More on one site we have opened a counseling line. We try to respond promptly when reminded of her. One time I talked very aggressive in our. It gave its effect - I got new customers and strengthen the image of the desired.

Time is now experimenting with this blog. The results justify the wait - I will implement the scheme in the client work through the blogosphere. Another interesting topic - through the promotion of social projects, press releases. Not finding one alive online.

general. as. output. simple: the success of the site consists of two. mandatory. parts - the website functionality and adequate progress in the network ( and not just in the search ).